This week on the Little Fish Podcast, we welcome Andrew Mackinnon founder and CEO of Taboo Group. One of Australia’s boldest and most cutting-edge advertising agencies for a world that hates advertising.

Taboo Group has been the birthplace to out-of-box, envelope-pushing ideas for some of the world’s biggest brands such as Nike, Schweppes and NAB just to name a few.

This is on top of owning Ponyfish Island, Assembly House and Sky-moo-rials. All of which we are going to unpack today.

Give it up for self-confessed Melbourne mogul and CEO of The Taboo Group, Andrew ‘Macca’ Mackinnon.

Timestamps

0:47 preamble
3:27 accidents happen
6:00 street hustle
9:27 Macca’s worse day ever
15:22 starting Taboo
17:30 first client
25:01 agency built differently
31:40 Taboo today
39:20 lessons for jumping industries
44:49 Pony Fish Island
50:20 borrowing 1 million dollars from mum
55:55 anyone can have their own show
1:00:23 how Taboo trend sets
1:08:21 holding onto creatives
1:14:51 friends in business
1:19:20 advice for the Little Fish

Guest Intro

Today’s guest is the CEO of one of Australia’s boldest advertising agencies, It would be a ‘taboo’ to say that he isn’t celebrated for his fresh thinking. In the pursuit of being anything but ordinary, his creativity house has become the birth place to out-of-box, envelope-pushing ideas.

Prioritising meaningful work with max ‘wow’ factor, our next guest is proud to head up an advertising agency for a world that hates advertising. This is on top of owning Ponyfish Island Bar, Assembly House and Skymorials.

When he’s not juggling a swag of no less than four businesses, he’s either working up a sweat, finding his Zen or traveling up a storm. Give it up for self-confessed Melbourne mogul and CEO of The Taboo Group, Andrew ‘Macca’ Mackinnon.

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