James Bartle was on a surf trip in Southeast Asia when everything changed.

He saw a child being trafficked right in front of him, and it hit so hard that he knew he’d never go back to life as normal. What came next is one of the most powerful stories we’ve ever had on the podcast.

He came home, backed himself, and built Outland Denim, a global fashion brand created to fight trafficking and give survivors a way forward.

This episode isn’t about building a brand.
It’s about stepping into something bigger than yourself and using everything you’ve got to fight back.

From surfboards to safe houses
From denim to impact
Full episode live now: this one will stay with you

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Timestamps

00:00: Intro
00:59: Powered by Little Fish
02:15: Growing Up
04:27: ‘Taken’ Changed His Life
06:19: Starting a Mission-Driven Career
09:00: The Harsh Reality of Human Trafficking
11:19: Yep… It’s Happening in Australia Too
14:44: Why He Started Outland Denim
20:14: Turning Jeans Into Jobs
23:23: Teach a Man to Fish
25:44: The Dark Side of Fast Fashion
27:42: Building an Ethical Supply Chain
30:03: Leonardo DiCaprio Wouldn’t Wear Any Other Jeans
38:47: The Moment He Nearly Lost It All
43:22: What’s Next?
48:48: $95 Changed Generations
53:21: Outro

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