Jason Fong, aka The Boss of Bali, curates once-in-a-lifetime experiences for the affluent. With over 2 million Instagram followers, Jason’s brand unlocks doors worldwide. Tap in to learn why Bali reigns supreme, his collaborations with Forbes, and what’s on the horizon for the trailblazing bossman.

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00:00 – Introduction
00:44 – Welcoming Jason Fong!
02:35 – The Birth of The Boss of Bali
08:00 – Becoming a Luxury Travel Guru
13:20 – Tourism Boom in Bali
17:27 – The Aussies Take Bali!
20:33 – Luxury Holiday Packages: What’s the Real Cost?
23:24 – Jason’s Niche
25:55 – Personal Branding vs. Business Branding
27:50 – Expanding Horizons in the Middle East
29:51 – Brushing Clubs With Greg Norman
36:20 – What’s Next for The Boss?
39:23 – Understanding Cultural Differences
41:05 – Expanding Forbes Australia
41:40 – Outro


Please welcome our special guest today, Jason Fong, also known as The Boss of Bali! A visionary entrepreneur, Jason has single-handedly elevated Bali into a top destination for the world’s most affluent travellers.

Through his unique blend of strategic branding and personal charisma, he’s unlocked exclusive experiences that define luxury travel.

Today, he joins us to share insights from his journey and reveal how he creates once-in-a-lifetime escapes in one of the most beautiful places on earth. The boys dive into the world of high-end tourism with the master of luxury himself, The Boss of Bali!

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