Category

Marketing

Planning to sell or lease your finished development project? Here you’ll find strategies for pricing campaigns, staging, and buyer engagement. From timing the market to creating demand, our insights help you maximise exposure, increase interest, and achieve the strongest possible result.

Should You SELL or HOLD Your Townhouses

by Peter Kelly | All, Developer Insights, Marketing
sell or hold your townhouses

Whether you’re about to finish your townhouse development or still running the numbers, you’re probably facing the biggest question of all, do you sell… or do you hold? I get asked this every single week. I’ve watched people make this call perfectly and build serious equity… and I’ve seen others lose just as much by Continue Reading

Selling a Townhouse vs Holding: Which Strategy Builds More Wealth?

by Peter Kelly | All, Developer Insights, Marketing
sellin a townhouse

Are you in the process of completing your townhouse development project and unsure whether to sell or hold your townhouses for the long term? It’s one of the most important decisions you’ll make, because it can impact your cash flow, tax, capital growth, and even your future borrowing power. In this article, I’ll walk you through the pros and Continue Reading

How to Market a New Development: Proven Strategies for Success

by Peter Kelly | All, Marketing
how to market a property development

Marketing a new development project effectively is crucial in Australia’s competitive real estate market. As developers, we understand that the success of any project hinges not only on the quality of the build but also on our strategies for reaching potential townhouse buyers. Here, I’ll share proven marketing strategies that can help you successfully launch Continue Reading

The Secret Tactics to Negotiating with a Real Estate Agent

by Peter Kelly | All, Developer Insights, Marketing
negotiating with a real estate agent

Are you considering undertaking a residential development project but need tips on negotiating with a real estate agent to secure your land? Well, stick around because, in this article, I will share everything you need to know to guarantee you get the best deal possible. You must first consider your limit – understanding and setting your limit early on is key to Continue Reading

How to Market A Property Development in 7 Simple Steps

by Peter Kelly | All, Marketing
how to market a property development

Here at Little Fish, we’ve discussed many times how developing residential real estate can be a fantastic way to grow your personal wealth. By developing a lot and building two or more homes on it you can see greater returns on investment than the rental market. But building a development is only one step in Continue Reading