Sabri Suby on Building Australia’s Largest Digital Marketing Agency King Kong & Generating 1.3 Billion in Sales

https://www.youtube.com/watch?v=z02ZzWGn7kI

This week on the LF podcast we have Sabri Suby, founder of Australia’s fastest growing digital marketing company King Kong. Generating more than 1.3 billion in sales in the process. He’s an author, founder, salesman, speaker, and self-appointed internet overlord.

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Timestamps

3:49 Origin Story
9:51 How most business are started…. (The wrong way)
13:46 Don’t tell smart people what to do
14:36 80/20 Rule in business
16:33 the growth of digital marketing
19:33 Hijack attention
24:56 King Kong’s story
31:26 How to attract the best talent
38:07 Maintain talent density
40:54 Get sold on yourself
49:46 Attention is the currency of the internet
58:30 It’s just as hard running a $20 Million business as a $1 Million business

Guest Intro

As the founder of Australia’s fastest growing digital marketing company, today’s guest knows a thing or two about making bank from online business. More than 1.3 bill to be exact.

This guy has grown from being an expert cold caller in a bedroom-based side hustle to a hot commodity in the world of digital marketing.

And while some people are content with being 9-to-5 desk jockies, our next guest certainly isn’t.

He’s an author, founder, salesman, speaker, and self-appointed internet overlord. No, he doesn’t scale buildings, but he is famous for climbing charts.

Give it up for King Kong founder, Sabri Suby.

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